Tuesday, August 25th 2009, 3:13 PM EDT
We made an online splash last week with our exclusive report about Greenpeace's outgoing leader being caught in a lie about melting Arctic ice. The story damaged Greenpeace's reputation and forced the group into a rare retreat and "clarification" on its Web site.
In July, Greenpeace published a story that said the Arctic would be ice-free by 2030, but executive director Gerd Leipold admitted that was a mistake when pressed by Stephen Sackur of BBC. "I don't think it will be melting by 2030. ... That may have been a mistake," he said on BBC's "Hardtalk."
Greenpeace issued its clarification after the blogosphere exploded with the news. The pro-environmental blog at the left-wing Guardian newspaper acknowledged that "Greenpeace will be bruised by this furor" because of the group's admission that it intentionally emotionalizes issues to sway public opinion.
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