Tuesday, July 13th 2010, 4:18 PM EDT
The Union of Concerned Scientists (UCS) has launched a new national campaign called "Curious for Life" which is aimed at bringing awareness to scientists and their work on climate change.
The advertisements show scientists as children who are curious about the world around them. The ads can be seen on UCS's website.
"People like science and scientists, but they often don't have a good idea of who they are as people," said UCS President Kevin Knobloch, in a statement.
The advertisements feature three scientists: David Inouye, a University of Maryland researcher who studies the effect of climate change on wildflowers, insects and birds. Julia Cole, a University of Arizona geologist who studies caves for evidence of past climate change. Cameron Wake, a University of New Hampshire scientist who studies glaciers and ice core samples.
"Scientists often talk about their work, but we hear far less about what led them to track our warming planet," said Charlie Cardillo in a statement. Cardillo is creative director at Underground*, the agency that produced the ads for UCS. "The public benefits greatly from the work of these dedicated individuals and these ads capture who they are at the heart -- the curious kids who were always trying to figure out the world around them," Cardillo said.
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Source Link: usatoday.com