Texas Gov. Rick Perry, the GOP presidential front-runner, may be leading the pack in the money game as well, as a new "super PAC" supporting him gears up to raise $55 million or more - a potential game changer for the 2012 race.
The new pro-Perry political action committee, Make Us Great Again, is one of the emerging "super PACs" that started springing up after last year's groundbreaking Supreme Court ruling in Citizen's United v. FEC, which allowed unlimited cash from individuals and corporations for PACs that are separate from a candidate's campaign.
"These are new vehicles for vast sums of money," said Bill Miller, an Austin, Texas, political consultant to Republicans and Democrats who is not affiliated with Perry. "It's a new day in campaign finance. They're going to play an incredible role."
The Make Us Great Again PAC promises to set a new pace, flooding Iowa and other early voting states with ads.
"Super PACs can make or break a presidential candidate," said Virginia-based GOP consultant Tom Edmonds. "The incredible amount of money they can raise and spend has incredible influence."
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