Tuesday, November 6th 2012, 5:50 AM EST
If you haven’t seen the latest Bloomberg BusinessWeek cover, you really ought to take a look.
“It’s global warming, stupid!” blares the news magazine, against an ominous red background and a photo of flooded, darkened city streets. The magazine bears the name of Michael Bloomberg, the mayor of New York, which was among the cities struck last week by Hurricane Sandy. Its editors must believe BusinessWeek readers have fairly thick skins, or are smug enough to presume the cover means to patronise someone else. Either way, BusinessWeek seems to have picked up the baton of lurid covers dropped by Newsweek upon the demise of its print edition.
They’d probably call it bold, brave and true journalism. In reality, it is ugly, alarmist and false sensationalism.
Oh, no, wait. They don’t call it true after all. In the very first line of the story, they admit their phrasing is “unsophisticated”. They add: “Men and women in white lab coats tell us – and they’re right – that many factors contribute to each severe weather episode.”
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