TWO government advertisements that use nursery rhymes to warn people of the dangers of climate change have been banned by the Advertising Standards Authority (ASA) for exaggerating the potential harm.
The adverts, commissioned by Ed Miliband, the energy secretary, used the rhymes to suggest that Britain faces an inevitable increase in storms, floods and heat waves unless greenhouse gas emissions are brought under control.
The ASA has ruled that the claims made in the newspaper adverts were not supported by solid science and has told the Department of Energy and Climate Change (DECC) that they should not be published again.
It has also referred a television commercial to the broadcast regulator, Ofcom, for potentially breaching a prohibition on political advertising.
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