I thought every permutation of opinion had already been aired about the now world-famous "Global Warming is Baloney" story – or "GloBo" as I feel honour-bound to call it. But this is the story that refuses to die. You'll be pleased to know that JJ McNelis, the man at the centre of the storm who thought it wise to use the word "cockroaches" when talking to me last week about his franchisor Burger King, was invited on to the Lou Dobbs Show last night to slather yet more sauce onto a story that was already starting to repeat on us due to its whopper proportions.
The interview (mp3 file: starts 45mins 30sec in) with Dobbs – one of the US's best-known TV anchors and radio talk show hosts, and not someone you would ever file under "liberal" – moves the story forward on several fronts.
A row between the fast food giant Burger King and one of its major franchise owners has erupted over roadside signs proclaiming "global warming is baloney".
The franchisee, a Memphis-based company called the Mirabile Investment Corporation (MIC) that owns more than 40 Burger Kings across Tennessee, Arkansas and Mississippi, has described Burger King as acting "kinda like cockroaches" over the controversy. MIC says it does not believe Burger King has the authority to make it take the signs down. The dispute began to sizzle last week, when a local newspaper reporter in Memphis, Tennessee, noticed the signs outside two restaurants in the city and contacted the corporation to establish if the message represented its official viewpoint. Burger King's headquarters in Miami said it did not, adding that it had ordered MIC to take the signs down.
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